brief
The goal of this project was to create a publication that informs readers about Dawson’s Graphic Design program, covering everything from course outlines to faculty. Through deep reflection on my experience in the program, I realized that the most valuable lesson I had learned was the importance of daring to explore. This realization shaped the project’s core theme: risk-taking. Risk can manifest in many ways, making it essential to establish a clear conceptual direction. Once I decided to center the publication around the idea of risk, I knew each spread had to embody exploration in its own unique way. But how do we break conventions?
solution
To answer this, I approached each spread with an unconventional design choice. Headings became handmade typographic experiments, grid structures defied traditional margins, and even readability was challenged—transforming typography into a visual element in itself. Textures and visuals were crafted to evoke a sense of discovery, reinforcing the idea of embracing the unexpected. In this way, the project became a tribute to the lessons I learned and the mentors who encouraged me to think boldly. Ultimately, this experience taught me that risks are worth taking—they fuel creativity. Without them, we fall into routine and settle for the familiar.
